• 18. November 2018
  • Vortrag

We drive Color

Vortrag auf der internationalen Konferenz Farbe im Design

Mark Gutjahr
Head of Design EMEA | Coatings Color and Design BASF, Münster

Freitag 12. Oktober 2018
Dauer:  25:19 min

Abstract

The emotional side of a high performance material. Car colors not only serve multiple purposes from UV-hiding to corrosion protection, but always add an emotional layer to underline the fascination of the high tech products they protect. In search of the future we created different processes and ideation tools to be able to translate the audiences not-already-known-wishes into car paint that will fit the product and last long enough to not get out of fashion.

Mark Gutjahr – short vita

Not only since he drives cars, his blood was infected by the auto-virus – so finally Mark became an expert in automotive color. After studying design at the KISD, Cologne and graduating there, he worked for numerous companies from furniture to exhibition, from materials to colors. With his skills in trend research and transferring it into/onto designs and surfaces, he started to work with BASF since 2004 on various projects. In 2011 he headed the EMEA design team at the Coatings Division where they work with the automotive industry in search of future color directions.

Farbe im Design

Internationale Konferenz
HAWK – Hochschule für angewandte Wissenschaft und Kunst
Hildesheim, Holzminden, Göttingen
Fakultät Gestaltung

12. & 13. Oktober 2018

Farbe im Design

Weblinks

Farbe im Design – Webseite

HAWK Hochschule für angewandte Wissenschaft und Kunst
Hildesheim, Holzminden, Göttingen
Webseite

 


 

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.

Theme developed by TouchSize - Premium WordPress Themes and Websites Top